Quarter: Spring 2020Instructor: Kramer
Study looks at rapid development of this industry: disruption, innovation, and bold strategic moves taken to create competitive advantage. Study makes significant use of case discussion, which highlights strategic issues confronting industry; and permits students to sharpen their strategy development skills, and ability to assess use of innovation in driving market success. Features leading representatives from mobile industry, venture capital firms, entrepreneurs, and policy makers to engage students in discussion of real-world issues, decisions, successes, and failures. While focused on mobile industry, core learnings in strategy development, disruptive innovation, business models, and global context are relevant to numerous other industries.